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Documentation Index

Fetch the complete documentation index at: https://plera.co/docs/llms.txt

Use this file to discover all available pages before exploring further.

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Overview

Plera can send LinkedIn connection invites and direct messages as part of your outreach sequences. To use LinkedIn steps, you need to connect your LinkedIn account.

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Connecting LinkedIn

  1. Go to Settings -> Integrations
  2. Under LinkedIn, click Connect Account
  3. Complete the authorisation flow
  4. Your LinkedIn account will appear as an available sender in your workspace
Placeholder for LinkedIn account connection flow

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What Plera can do via LinkedIn

  • Send connection invites with a personalized note
  • Send direct messages to 1st-degree connections
  • Receive and surface replies from LinkedIn in your unified inbox

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LinkedIn sending limits

LinkedIn enforces limits on the number of connection invites and messages that can be sent per day. Plera respects these limits automatically:
  • Connection invites are throttled to stay within LinkedIn’s guidelines
  • Direct messages are only sent to 1st-degree connections
  • Plera monitors for any LinkedIn warnings and pauses sending if limits are approached
LinkedIn’s limits apply per account. If you’re running multiple campaigns with the same LinkedIn account, the daily limit is shared across all of them.

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LinkedIn-first vs. email-first campaigns

Plera Plays are designed around specific channel strategies:
  • LinkedIn-first - opens with a connection invite and follows up via email. Best when prospects are highly active on LinkedIn.
  • Email-first - leads with email and uses LinkedIn as a follow-up channel. Best when you have high email coverage for the source group.
Choose the Play that matches how your source group is most likely to respond.

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Inbox and replies

All LinkedIn replies from prospects appear in your Plera inbox alongside email replies, giving you a unified view of all outreach conversations. When a prospect replies on LinkedIn, Plera automatically stops sending further sequence steps to that lead.