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Use this section to understand the product model behind Plera before you build campaigns. Start with the full concept guide, then use the focused concept pages for Plays, Runs, Leads, Sequences, and Credits when you need a specific definition.

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Core concepts

How Plera Works

Learn how Plays, Runs, lead sources, strategy profiles, Sequences, and Credits fit into one workflow.

Plays

Learn how a Play defines the channel mix, enrichment plan, message strategy, and sequence structure.

Runs

See how a Run keeps the Play, lead sources, sequences, messages, replies, and analytics together.

Leads

Understand how prospects are discovered, enriched, qualified, messaged, and tracked.

Sequences

Review how source groups, strategy profiles, messages, sender accounts, and timed steps become launch-ready.

Credits

Understand what costs credits and how billing affects discovery, enrichment, generation, and sending.