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Documentation Index

Fetch the complete documentation index at: https://plera.co/docs/llms.txt

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A Play is a pre-built outreach strategy. It gives a Run its campaign shape: channel mix, sequence structure, and the operating model for the outreach motion.

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What a Play determines

  • Which channels the campaign uses.
  • What kind of sequence the Run starts from.
  • Which relationship state or goal the campaign is designed for.
  • Which parts of the flow users should review before launch.
  • Which conditions stop or continue follow-ups.
Placeholder for Play card anatomy

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How to think about Plays

Think of a Play as the operating plan for a campaign. Users do not need to build the workflow from scratch; they choose the Play that matches the goal, audience relationship, and channel strategy.

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When Plays matter

The selected Play shapes the Run and the sequence review path. The lead source and strategy profile still provide the actual prospect list, sender context, offer, proof, and call to action.